Globus hypermarkets mobile app
We had a goal in mind — to make the new version of the app comfortable for users, modern, and relevant for the business.
Collaboratively with the Globus team, we achieved a result that satisfied us all. We continue to work further and improve the application 😎
Registration and authorization
We have completely redesigned the registration system of the app, prior to this registration received a lot of negative user feedback. The previous version of the registration was complex and perplexed with 3 possible login options, 2 of which were extremely unpopular. Password recovery scenario also was not easy at all as the password requirements were hard to fulfil.
The updated version features phone number authentication that allows users to log in securely and effortlessly thanks to a one-time SMS verification code autofill.
We expanded the catalog’s functionality by adding filters and a full-fledged search not just by product name, but also product category and brand.
Thanks to moving the backend to a new service layer, the application has received complete and up-to-date hypermarket range data, as well as goods availability and location per department.
We have paid a great deal of attention to upgrading the price tags.
We have plunged into the business and developed a product labeling system.
product card options
types of shares
Tone of communication
The application redesign influenced the brand-customer communication principles in a way that even led to the brand book reimagining. Visuals-wise we have updated the color scheme and established a set of rules streamlining the preparation of the banners to prevent written content from overlapping with the interface elements. In terms of the verbal aspect, we have developed a glossary and user communication principles.